Owner & Producer
Oliver J. Crooms IV is a graduate of Winston Salem State University and holds a bachelors degree in Fine Arts in Music Business Management and Merchandising. During his schooling he studied the art of music composition, arranging, music performance (concentration in the E flat Alto Saxophone), piano studies, music education and the business of music. Before he founded On The Beat, Oliver took time to develop his on the field experience with multiple internships. He worked with Reflections Studios in Charlotte NC, Hinge Studios in Chicago, IL (where he witnessed a mixing session with Kanye West) and Motown Gospel (formerly EMI Gospel) in Nashville, TN.